B2B sales coaching

Sales coaching and AI in Sales.

Sales coach and consultant based on 25 years of experience in B2B sales. I use AI in sales coaching and interim leadership to help you close more deals.

From sales coach to full interim leadership.

  • Interim Sales Leadership
  • Sales Consultancy
  • Sales Training and Coaching
  • Sales leadership training and coaching

Frequently asked questions.

Who do you work with?

Mainly B2B founders, sales leaders and teams in scale-ups and corporates. Executive and B2B sales coaching, interim sales leadership, and sales consultancy, from one session to a full interim engagement.

Do you offer virtual sales coaching, or only in person?

Both. Most work is delivered online, so I can support your team wherever they are, and I come on-site when it makes sense.

How do you use AI in sales?

AI is reshaping how B2B teams prospect, qualify and report. I help you decide what to let AI do, what to keep human, and how to build an AI-literate team that still leads with trust.

What is the difference between coaching, consultancy and interim leadership?

Coaching builds the skills of your people. Consultancy diagnoses and fixes structure, method and pipeline. Interim leadership means I step in hands-on and lead the team through change.

What makes your approach different?

Most sales training teaches technique. I focus on the combination of a proven sales structure and human skills that actually close deals, like trust and reading the room, built on 25 years in B2B sales.

How do we start?

Book a free discovery call. We look at where you are, what you need, and whether it's a fit.