B2B sales coaching
Sales coaching and AI in Sales.
Sales coach and consultant based on 25 years of experience in B2B sales. I use AI in sales coaching and interim leadership to help you close more deals.
Trusted by teams at
Executive and B2B sales coaching
Sales consultancy and interim leadership.
In short: Maurice Jenkens offers sales coaching, sales consultancy and interim sales leadership for B2B teams, combining 25 years of experience with AI-driven sales to help you close more deals.
With AI-powered sales and b2b sales intelligence, we work across four areas: structure, leadership, coaching, and unique sales coaching techniques that build trust, like reading the room.
As a sales consultant I help with method, positioning, messaging and AI tools, and I also step in hands-on as an interim sales leader.
Some of my clients are Klarna, SharpCloud, Tele2 and Camphouse.
AI-driven B2B sales
How to use AI in sales.
AI is reshaping how B2B sales teams prospect, qualify and report, and trust is still the name of the game. We need AI that is reliable and trustworthy to boost pipelines and optimise conditions for new and follow-up deals. And we need AI-literate sales people to drive those processes.
Important questions are: what will our sales team look like two years from now? What do we want AI to do or replace, and what not? And how does that affect the choices we need to make today about structure, leadership, coaching and skills?
These are the questions I help sales leaders answer.
Alexander Högman
CEO & co-Founder, Camphouse
Except for deep knowledge within sales methodology, Maurice is very easy to collaborate with and is a great people person and very appreciated by our sales team. If you want to boost your sales, hire Maurice asap!
Lena Lille Myrbäck
VP Marketing Sales, Klarna Bank
Maurice did a fantastic job setting up both the structure and the culture for two well-oiled sales teams. He came in during a time of great change and managed it in an excellent way!
How we work
From sales coach to full interim leadership.
Interim Sales Leadership
Hands-on leading the team through change. Sales culture and pipeline discipline.
Sales Consultancy
Implement AI-powered structure, method and improve way of working.
Sales Training and Coaching
Sales coaching and performance coaching for teams based on your deals.
Sales leadership training and coaching
Effective sales leadership coaching for leaders. Become trusted by your team.
Sales performance coaching
What clients say
Mikael Ahlqvist
Sales Director, Tobii EMEA
Very satisfied! Maurice did a great job coaching our EMEA sales teams and I recommend him to anyone, anytime!
Martin Sylvén
Managing Director, Region North Europe, Georg Fisher
Maurice provided us with valuable insights and practical tools that we can easily apply for sales and leadership.
Elisabeth Thörnsten
Företagsekonomiska Institutet (FEI)
Maurice is highly competent and easy to work with and I can warmly recommend him for other assignments in sales.
How can I help you?
No pitching. Just tell me where you are, and we'll explore if and how I can help.
I also help leaders through my leadership development course, 1-1 clarity sessions, and as a keynote speaker.
Sales coaching
Frequently asked questions.
Mainly B2B founders, sales leaders and teams in scale-ups and corporates. Executive and B2B sales coaching, interim sales leadership, and sales consultancy, from one session to a full interim engagement.
Both. Most work is delivered online, so I can support your team wherever they are, and I come on-site when it makes sense. Virtual sales coaching works well for ongoing rhythm and follow-up.
AI is reshaping how B2B teams prospect, qualify and report. I help you decide what to let AI do, what to keep human, and how to build an AI-literate team that still leads with trust. Tools and sales intelligence support the people, not the other way around.
Coaching builds the skills of your people. Consultancy diagnoses and fixes structure, method and pipeline. Interim leadership means I step in hands-on and lead the team through change. Many engagements are a mix.
Most sales training teaches technique. I focus on the combination of a proven sales structure and human skills that actually close deals, like trust and reading the room, built on 25 years in B2B sales.
Book a free discovery call. We look at where you are, what you need, and whether it's a fit. I will also tell you if I am not the right person for your challenges.