How to Make Decisions. Trust Your Gut.

In short: a sense of knowing. Intuition is knowing something without being able to fully explain how you know it. It shows up as a gut feeling, a sense that something is off, or instant clarity before the facts catch up. It is not guessing; it is pattern recognition built from experience, operating faster than conscious thought. Also known as tacit or dormant knowledge.

Decoding Intuition™ is a science-based method for learning to trust your gut when it matters most. It maps the signals your body, gut, heart and head give you, alongside your North Star, and turns intuition from a vague feeling into something you can read and act on with confidence. It helps founders and leaders make clearer decisions, find purpose and lead with self-trust amid the uncertainty and change that AI brings.

Maurice Jenkens is a leadership and sales coach with 25 years of experience who developed Decoding Intuition™ through his own journey and hundreds of client sessions. His work is for founders, CEOs, executives and solo entrepreneurs who are successful but unfulfilled, seeking purpose, or who keep talking themselves out of decisions they know are right.

If you keep sensing something is off, second-guessing decisions you know are right, or feel successful on paper but unfulfilled, it is the right time. Decoding Intuition™ is most valuable at points of change, uncertainty or transition, exactly when the pressure to decide well is highest and the cost of getting it wrong is greatest. The simplest way to find out is a free discovery call, where we look at where you are and whether this is the right fit right now.

Most coaching gives you generic frameworks. This is intuitive leadership: science-based and led by your own inner signal. Instead of adding more external advice, we decode your specific decision patterns and train the intuition that great leaders already rely on, so you trust yourself rather than depend on a coach.

Yes. The method draws on established research into how experts and leaders actually make decisions, including the work of Dr. Gary Klein, Prof. Eugene Sadler-Smith and Prof. Viktor Dörfler, combined with five years of original interviews with founders and leaders and hundreds of hours of client work. Intuition is a trainable skill, not a mystery.

Your Navigator Score comes from the free Black Swan Assessment™. It shows how ready you are to trust your gut and your judgment when you must decide amid uncertainty and change, and it reveals the hidden patterns and potential biases that may block your decision-making. It is a simple, concrete starting point that shows where you are today, before any deeper work begins.

The Decoding Intuition™ program comes in three paces: Experience (self-paced, €699 over 12 months), Trust (a personalised 1-1 program, €2499 over 12 months) and Unlimited 1-1 (intensive full access, €2999 over 90 days). If you want to test the waters first, a one-off Clarity Session is €599.

A free Discovery Call is simply to explore whether and how we should work together. A Clarity Session is a paid 2-hour 1-1 for when you have a tough decision or an on-fire problem to solve here and now, and want to leave with a clear next step. The Decoding Intuition™ program is the full, ongoing path to lasting self-trust and clarity.

Most 1-1 and group work happens online, so location is never a barrier and clients around the world work with Maurice from wherever they are. In-person sessions, workshops and keynotes are also available for teams and companies on request.

Work is one-to-one or in a small group, with monthly sessions and regular check-ins, delivered online so location is no barrier. The simplest first step is to book a free discovery call, or take the free Black Swan Assessment™ to see how much you currently trust your gut.